Tag Archives: business

Digital Trends Event Coverage: NYWICI Digital Trends Capital

By Claudia Balthazar
Last week, New York Women In Communications held their Digital Trends Capital event on February 19th as part of New York City’s first round of Social Media Week. During this event, panelists from all over the digital world expressed their ideas about the digital age and its impact on the Communications field.
Jennifer Preston, The New York Times journalist discussed her transition into the digital age. “It changed everything for me being that I was mainly in print.” This transition is what many reporters had to face when technology took over the world.
Through it all, this new transition has helped many people in the Communications field with the introduction to social media. “For everyone who is reinventing themselves, social media is wonderful,” Kendra Bracken-Ferguson, co-founder and partner of Digital Brand and Architects said. As Tammy Tibbets, founder and president of She’s the First puts it, “Media is the fuel to the engine of entrepreneurship.”
To many, social media makes the world a smaller place and allows people to develop things faster than ever before. “Through technology, you can create things quickly and at very little cost,” Amanda Hesser, co-founder of Food52 said, “Once I saw that, I never looked back.” And she spent eleven years at The New York Times. This shows how everyone could adapt to this digital age, and should.
The digital age will only progress. Keynote speaker, Rachel Haot, chief digital officer of the City of New York told to us about one of the city’s plans to incorporate coding into the high school education system.
Not everyone will be comfortable with social media at first, especially those who are transitioning into it. But there are programs like this that help people understand the importance of it and that show ways they can incorporate it into their everyday life.
“It’s nice to know that not everyone knows that much about social media and it’s okay to make mistakes as long as you keep going on,” said Ritza Yana, senior communications consultant for RYink. “And I think more and more people are willing to get involved,” added Deanna Utroske, content producer for Digital Book World.
Social Media Week will start back up again September from the 23rd to the 27th. For more information go to socialmediaweek.org

Published in the New York Women in Communications Inc. Student Blog, NYWICI Next

http://www.nywici.org/students/2013/2/27/digital-trends-event-coverage-nywici-digital-trends-capital

Alpha Kappa Psi Honors Women in Business

L to R, Yeni Castro, Ashley Kowal, Brian St. Hubert, Christina Whitehurst, Dr. Elizabeth Venuti Photo credit: Claudia Balthazar

L to R, Yeni Castro, Ashley Kowal, Brian St. Hubert, Christina Whitehurst, Dr. Elizabeth Venuti Photo credit: Claudia Balthazar

Women all over the world are breaking through various barriers to work in the corporate world of America. Alpha Kappa Psi, a professional business fraternity, held the panel “women in business”, on Feb. 6, 2013 at Hofstra University, to inform the audience about a woman’s experience in the corporate world of business. During the panel, women discussed how females could play positive roles in their positions.

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Getting Down to the Nitty-Gritty of PR

The Presenters: Jenelle Hamilton, Jonathon Woods, Cheryl Overton [Photo Credit: Gerald Peart]

The Presenters: Jenelle Hamilton, Jonathon Woods, Cheryl Overton [Photo Credit: Gerald Peart]

On Tuesday, January 29, 2013, individuals throughout New York City gathered for the Black Public Relations Society-New York (BPRSNY) PR Bootcamp “Getting Down with the Nitty-Gritty of PR”. Guest speakers included: Jonathon Woods, Senior Account Executive of Edelman; Cheryl Overton, Senior Communications Strategist of Cheryl Overton Communications; and Jenelle Hamilton, International PR Consultant.

They all spoke about different strategies and techniques to get ahead of the game in PR and what it really takes to master your craft.Cheryl outlined ten simple rules to “mastering public relations”. The communications firm owner advised audience members to “be a problem solver”, “always operate ethically”, and “draw inspiration from outside of the PR industry.”

Photo Credit: Gerald Peart

Photo Credit: Gerald Peart

 

Jonathon “got down to the nitty-gritty” of the fundamentals of crafting a strategic message, the perfect media campaign, and press release. He said that strategic messaging should be your foundation. PR practitioners can get so caught up in the ‘sexy’ headline that they forget the most important part – the mission. He stated, “organizations always have a central mission so you should always ladder up to their core mission; always ladder up to the client’s objective.”

Photo Credit: Darius Bradley

Photo Credit: Darius Bradley

Jonathan went on to describe the key components in developing a media campaign: develop objectives; identify key stakeholder targets; outline story angles and key messages; develop PR tactics; conduct outreach and launch the media campaign; follow-up; and of course evaluate the success of the campaign once its completed. He then dived into constructing the press release and he noted to keep it “simple and short”. People with lives won’t have the time to read six-page press releases filled with jargon – one page will do.

The last presenter of the evening was London native and International PR consultant, Jenelle Hamilton. Jenelle discussed becoming your own personal brand. She stressed that, “you have to find your niche, find what makes you different. You should want to be an individual and live outside of the box.” Jenelle closed the evening with the most important tip of all: be yourself, know who you are, and promote yourself as you would promote your clients.

Photo Credit: Keisha McCotry

Photo Credit: Keisha McCotry

If anyone came into the event confused on how to get ahead of the game, they definitely know now.

Published on the Black Pubic Relations Society – NY websitehttp://bprsny.wordpress.com/2013/02/06/getting-down-to-the-nitty-gritty-of-pr/