By Claudia Balthazar
Last week, New York Women In Communications held their Digital Trends Capital event on February 19th as part of New York City’s first round of Social Media Week. During this event, panelists from all over the digital world expressed their ideas about the digital age and its impact on the Communications field.
Jennifer Preston, The New York Times journalist discussed her transition into the digital age. “It changed everything for me being that I was mainly in print.” This transition is what many reporters had to face when technology took over the world.
Through it all, this new transition has helped many people in the Communications field with the introduction to social media. “For everyone who is reinventing themselves, social media is wonderful,” Kendra Bracken-Ferguson, co-founder and partner of Digital Brand and Architects said. As Tammy Tibbets, founder and president of She’s the First puts it, “Media is the fuel to the engine of entrepreneurship.”
To many, social media makes the world a smaller place and allows people to develop things faster than ever before. “Through technology, you can create things quickly and at very little cost,” Amanda Hesser, co-founder of Food52 said, “Once I saw that, I never looked back.” And she spent eleven years at The New York Times. This shows how everyone could adapt to this digital age, and should.
The digital age will only progress. Keynote speaker, Rachel Haot, chief digital officer of the City of New York told to us about one of the city’s plans to incorporate coding into the high school education system.
Not everyone will be comfortable with social media at first, especially those who are transitioning into it. But there are programs like this that help people understand the importance of it and that show ways they can incorporate it into their everyday life.
“It’s nice to know that not everyone knows that much about social media and it’s okay to make mistakes as long as you keep going on,” said Ritza Yana, senior communications consultant for RYink. “And I think more and more people are willing to get involved,” added Deanna Utroske, content producer for Digital Book World.
Social Media Week will start back up again September from the 23rd to the 27th. For more information go to socialmediaweek.org